If you don't already know Sofia Vergara, you should. She's awesome. And she can make mascara look just as awesome.
Sofia Vergara, one of the stars on the hit ABC show, "Modern Family", has now become a model for the makeup company, CoverGirl. I was watching shows on ABC when Sofia Vergara comes up in a commercial (go figure :) )! She was advertising CoverGirl's latest mascara, the new LastBlast 24HR Mascara. The commercial featured the lovely Sofia showing how the mascara can last through all sorts of events and last til the night is over. "Through dining, dancing, drama, breakups, makeups," and a whole lot of comical crying, the mascara manages to keep your lashes looking as voluminous and smudge-free as when the night began! Maybe we can be as beautiful as Sofia Vergara by using the mascara, and be real-world CoverGirls.
You can see easily the use of "snob appeal" technique, even though Sofia herself isn't snobbish at all! It suggests the mascara can make you feel glamorous as it made Sofia, and last through an exciting and definitely eventful night. By using LashBlast 24HR mascara, we can still look glamorous at any event and through any drama, and stay "easy, breezy beautiful" through the night. Plus, having Sofia Vergara as the one modeling the mascara makes shows the company relying on "testimonial" for having a big star use their mascara, while using "wit and humor" to make the commercial fun and lively. Sofia displays the mascara appeals not only to the "need for attention", but also the "need for prominence" to show how our lashes can last with the use of the mascara, as well as the "need to achieve" by accomplishing having perfect, smudge-free lashes from dusk till dawn. You can see the value assumptions of one using the product are beauty, appearance, durability (of makeup), and to come out strong and beautiful [with the use of the mascara], with the reality assumption that by using LashBlast 24HR mascara, you can get through any situation and still look beautiful. Can we? Sofia Vergara did it, so why can't we? :)
To tell you the truth, after seeing this commercial, I really want to go buy 24HR mascara. I have some of CoverGirl's mascara and my friends use other LashBlast mascaras and they say it works wonders, so why not try the 24HR LastBlast? Looks like it works wonders and makes your lashes last! Maybe I'll be as "easy, breezy, beautiful" as Sofia Vergara, soon as I go shopping. :)
Sara, this advertisement is very persuading...I really want to buy this mascara now. I think that having Sofia Vergara as the face for this CoverGirl Mascara is very affective. Many people remember her from "Modern Family" and just seeing her on the red carpet. They see he flawless makeup and wonder how she achieves it...or at least I do. Also, I agree with you that this advertisement is using snob appeal. People who see this advertisement may think that they will look as beautiful as Sofia after using this mascara and that their nights will be filled will dancing at parties.
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